01 — CFB
Trusted Repeat Partner
Raising Cane's
Roman Hemby, Peyton Woodring, Keon Sabb, Wayne Knight, Bear Alexander
A 5-Ad CFB Playoff Series
Five ads delivered across the 2025 College Football Playoff, the Roman Hemby piece alone reached 1.9M+ views on Instagram. The Bear Alexander piece typified the agency's hustle: with Cane's unable to reach him, ALK tracked Bear down, drove 45 minutes to the nearest Raising Cane's, and got the spot filmed before Oregon's curfew the night before the game, just in time to go live the next morning before kickoff.
02 — Multi-Sport
Brand-Side Strategy
Uber Eats
36 Athletes Across 18 Schools, 5 Sports
A Northeast Food Truck Tour, Powered by ALK
An end-to-end brand-side campaign built around an 18-school food truck tour across the Northeast. Working from a fixed budget, ALK handled everything: athlete identification, contracting, content direction, and launch, producing a multi-sport activation spanning 36 athletes and 5 sports that hit a combined 500K Instagram followers in reach.
03 — CFB
Personal Touch
Culinary Dropout
Jordyn Tyson
Arizona State → New Orleans Saints · #8 Overall, 2026 NFL Draft
A creative concept developed entirely in-house at ALK after learning Culinary Dropout was Jordyn's mother's favorite restaurant. The personal story drove a campaign that hit far above its weight, earning unsolicited co-signs from NFL legends including Dez Bryant in the comments.
04 — CBB
Title Game Launch
Shop GLD
Walter Clayton Jr.
Florida · 2025 National Champion · Most Outstanding Player, NCAA Tournament
Moments before he became a National Champion,, Walter Clayton Jr. became the face of a live championship-window campaign. ALK moved in real time, concepting and producing the activation the night before Clayton led Florida to the 2025 title and earned Most Outstanding Player of the NCAA Tournament.
05 — CFB
Season-Long Partnership
Shock Doctor
Malik Muhammad
Texas → Chicago Bears · 2026 NFL Draft
Ahead of the 2025 season, ALK secured Malik Muhammad as an official Shock Doctor athlete. aligning one of the SEC’s top defensive backs with a brand built on protection and performance. Malik delivered on the field, allowing the lowest passer rating among qualified SEC cornerbacks and giving Shock Doctor a season-long campaign backed by real credibility, elite production, and an NFL Draft story that ended with the Chicago Bears.
06 — CFB
Repeat Customer
Moe's Original BBQ
Kewan Lacy
Ole Miss · First-Team All-American · Doak Walker Finalist
ALK helped Moe’s launch its first-ever NIL campaign by moving early on Kewan Lacy, signing him before the breakout and before the price caught up. At the time, Kewan had just 23 career carries. That season, he delivered 1,567 yards, 24 TDs, and First-Team All-SEC honors, turning Moe’s early bet into a proven partnership and a repeat client relationship.
07 — NFL Draft
Draft Week Activation
Jordan Craig
Rueben Bain Jr., Malik Muhammad, Aaron Anderson
Tampa Bay · Chicago · Cleveland
A three-athlete UGC campaign filmed, coordinated, and delivered at the drop of a dime for Jordan Craig's NFL Draft promotion. When Malik's wardrobe didn't arrive in time, ALK personally drove an hour to source the right pieces in-store and hand-delivered them to set so filming could wrap on schedule. Rueben was drafted #15 overall by Tampa Bay the following week.
08 — CFB
Multi-Market
PopStroke
KC Concepcion, Malik Muhammad, Jaylen Mbakwe
College Station, Austin, Tuscaloosa
ALK took PopStroke into three college markets at once, building the campaign from scratch across College Station, Austin, and Tuscaloosa. From athlete selection to scripting, production, editing, and on-site execution, ALK managed the full rollout and delivered a multi-market campaign featuring talent like KC Concepcion, later selected 24th overall in the 2026 NFL Draft.
09 — CFB
Title Game Launch
C4 Energy
Roman Hemby
Indiana → 2025 National Champions
ALK and C4 Energy moved fast: with Indiana on the brink of a national title, the team conceptualized, produced, and launched a Roman Hemby x C4 spot in the 48 hours before kickoff. The result was a championship-window piece of content that landed 10K+ interactions from static posts alone, and the Indiana boys followed up by celebrating in the locker room with C4-branded goggles and champagne after the win.
10 — Multi-Sport
Texas Activation
Postmates
Whitney Lauenstein, Jackson Young, Bud Clark
Texas, TCU, SMU
ALK partnered with Postmates to build a multi-sport UGC campaign anchored by three of the state's most marketable college athletes: a Texas Volleyball standout, an SMU Basketball player, and Bud Clark out of TCU Football who is now a member of the Seattle Seahawks. The campaign tapped into three distinct fanbases through one cohesive brand voice, showing how ALK can spin up multi-program, multi-sport activations that meet brands where their customers already live.
